Our Process
Your End-to-End Product Partner from 0 to 1
Six integrated steps — from market sensing to shelf-ready manufacturing — under one roof. Market insight, R&D depth, validation discipline, and owned production in a single value system.
Step 01
Market Insights
Track market trends, retailer signals, and category opportunities — so every product brief starts from real demand.
Inputs
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Platform Data & Trends
Amazon, Walmart, TikTok, Shopee rankings, keywords, reviews, and trend signals.
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Competitor Tracking
Daily tracking of competitor launches, packaging, claims, pricing, and product upgrades.
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First-Hand Market Feedback
Insights from meetings with brands, retailers, and distributors.
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Field Research
On-site visits to local supermarkets to observe market trends and emerging products.
Outputs
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Category Gap Insights
Gaps in formats, functions, scents, claims, and price points.
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New Product Concepts
New product ideas with specs, claims, and packaging directions.
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Product Push List
Selected product ideas, samples, selling points, and market insights shared with customers.
Step 02
Product Concept
Turn insights into a concrete brief — what to make, who it's for, how it competes, and what it has to cost.
Step 03
R&D & Sampling
From product concept to workable samples — formula, fragrance, structure, packaging. Formulation and industrial design run in parallel, not in sequence.
Formulation Lab
- 11 chemical engineers, including 4 senior external experts
- Independent formula development for air care, cleaning, and personal care
- Initial formula development in around 4 weeks
- Regulatory requirements considered from the beginning
- Continuous cost optimization through raw material and process improvement
The Integrated Advantage
Formula and packaging developed in parallel — eliminating the "formula waits for tooling" bottleneck.
At Ocean Star, R&D is not a siloed handoff. Our formulators understand how bottle-neck diameter affects filling speed; our designers know the material-compatibility requirements of different formulations. Parallel development. Done right the first time.
Industrial Design & Packaging
- 2 industrial designers + 1 tooling engineer
- 3D modeling, prototyping, mold follow-up, and sample improvement
- Patent review before structural development
- 30+ mold projects launched every year
Step 04
Validation
Test before mass production. Reduce risk before launch — performance, stability, compatibility, and compliance, all proven on the bench first.
Stability Testing
High/low temperature, light exposure, freeze-thaw cycles (-10°C to 50°C), color change, fragrance retention, active content retention.
Performance Testing
Quantified cleaning efficacy, fragrance intensity, fragrance duration half-life, spray performance, residue checks.
Packaging & Structure Testing
Leakage, negative pressure leakage, deformation, drop test, component compatibility.
Compliance & Production Feasibility
SDS support, restricted-substance checks, embedded VOC / CARB / REACH alerts, trial production review, label and claim review.
Step 05
Marketing & Sell-In
From product development to customer-ready presentation. We package new products into customer-ready selling tools so your buyer can review, select, and launch faster.
Product Presentation
Concepts, samples, pricing, selling points, and packaging direction.
Sales Materials
Decks, spec sheets, product images, claims, and usage scenarios.
Regular Updates
New product ideas and market insights shared through customer emails.
Goal: make it easier for customers to review, select, and launch new products.
Step 06
Manufacturing & Delivery
Stable supply from owned factories with strong QA/QC control — production planning, automated lines, and reliable OTIF execution.
Owned Factory Network
China ×2 + Indonesia ×1
Flexible supply across domestic and overseas manufacturing.
Reliable Delivery
98% OTIF
Stable production planning and on-time delivery execution.
Automated Production
90%+ automation
Key lines run on automation — improves consistency, efficiency, and leakage control.
Strict QA & QC
8-person team
Incoming, in-process, patrol, and final inspection on every line.
Supporting Capacity
500K+ units/day
Across multiple categories — air care, cleaning, personal care, car care, pet care, and more.
Daily Manufacturing Capacity
By category
- Air Care 120,000 units / day
- Household Cleaning 100,000 units / day
- Personal Care 80,000 units / day
- Car Care 50,000 units / day
- Pet Care 50,000 units / day
- Others 100,000 units / day
Ready to go from 0 to 1?
Tell us what you want to launch. We'll bring market insights, R&D depth, validation discipline, and owned manufacturing to the table — and ship it.
Talk to our team